"Through the bank’s new and highly secure commercial online banking and Treasury Management platform, Treasury Navigator®, South State offers a unique browsing portal that is a single sign-on gateway to all of its Treasury Management solutions " From the survey, we learned that one in five survey respondents had experienced business account fraud in the past and experiencing a “data breach” was determined to be the customers’ primary concern. The team’s objective was to not only measure customer satisfaction with South State, including its Treasury Management solutions and its solution delivery model, but also to learn what pressing concerns were on the minds of these business owners. In 2019,my team surveyed South State Bank’s Treasury Management customer base. It seemed like such a simple concept, but as I reflected on the commentary, I realized that as providers of financial products and services we sacrifice functionality by assuming that we know what the customer wants from a financial institution, rather than taking the time to ask. While attending a digital banking conference last fall, I was reminded by one of the presenters that the voice of the customer needs to be front and center when identifying the value proposition for digital banking solutions. Judson McAdams, Director of Treasury Management, South State Bank
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May 2023
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